Bills Burger.

Bills Burger is a smash burger chain with around fifteen restaurants. Its site speaks to three audiences at once: the customer who is hungry now, the candidate looking for a job and the entrepreneur considering a franchise.

Each of them has to find their answer fast, on a phone, without the brand losing its character: the red, the checkerboard and Billy, the mascot.

We built a site that keeps the brand's world on every page, with a clear path for each audience: the menu and ordering for customers, a restaurant map with address search, a job application form and a franchise page that presents the network's figures.

The brand's app is promoted where it helps (ordering, delivery, courier tracking), and local SEO was handled alongside the rest: structured data, consistent information for every location, compressed images.

A live site at bills-burger.fr that serves sales, recruitment and network growth at the same time.